Maximize the Thrill of Live Betting with Our New CRM Tool Designed for Real-Time Gameplay

In a bid to revolutionize the high-stakes excitement of live betting, Optimove has launched its new CRM tool, OptiLive. In a bid to revolutionize the high-stakes excitement of live betting, Optimove, a leading provider of iGaming and sports wagering services and technology, has launched its new customer relationship management (CRM) tool, OptiLive. This innovation is designed to help operators better engage bettors in real-time, ensuring that the fast-paced nature of live betting is met with personalized, data-driven experiences that keep players immersed in the action as it unfolds.

OptiLive is designed to help sportsbooks customize live betting ideas at scale, leveraging cutting-edge technology to suggest bets that are most relevant to clients. This innovative tool arrives on the heels of Optimove Insights, the company’s research arm, releasing a report that highlights the immense revenue potential of in-play betting.

According to the report, bettors’ average monthly live betting spend in the US has skyrocketed by 87%, reaching $1,583.90, compared to $846.20 for pre-match betting. This significant increase underscores the vast revenue driver that in-play betting is for sportsbooks, and OptiLive is poised to capitalize on it.

The data also reveals that dedicated in-game bettors tend to spend more than those focusing on pre-match lines. Live wagering has been gaining popularity in Europe, particularly among slower-moving sports fans, but it’s now making significant strides in the rapidly growing US sports wagering market.

OptiLive CRM Enhances Customization

Sports betting is increasingly becoming a tech-driven industry, but there are signs that operators are missing the mark on this front. A recent survey by Optimove Insights found that 86% of bettors would decline receiving alerts and messages from gaming companies if they deemed those updates to be irrelevant to their tastes.

OptiLive aims to solve this issue by leveraging technology to help sportsbook operators send targeted alerts to bettors that are tailored to customers’ preferences. For instance, if a customer has shown a tendency to bet on a specific NFL team or player, OptiLive can create real-time messages based on action in a live game.

This personalized approach could lead to increased engagement among customers and drive conversions. According to Optimove, ‘OptiLive’s advanced AI-driven personalization engine ensures that bettors only receive messages that are aligned with their interests and betting history.’

With OptiLive, operators gain real-time alerts and data-driven insights that can aid in the pricing of in-game bets, which are significant profit drivers.

The OptiLive CRM Could Find Immediate Relevance

Gaming companies have good reason to consider OptiLive due to the penchant of in-game bettors to elevate their spending. Investors are demanding margin and profit improvement, and a deeper embrace of technology could be one avenue for realizing these efficiencies.

As noted by Optimove Vice President Shai Frank, ‘the higher average spend by live bettors highlights the potential for operators to enhance player lifetime value through targeted, timely personalized messages to players.’

Conclusion

In conclusion, OptiLive is an innovative CRM tool that aims to improve the in-game betting experience. By leveraging technology to send targeted alerts and personalize messages, sportsbooks can drive engagement, conversions, and profit growth. With its advanced AI-driven personalization engine and real-time insights, OptiLive is poised to revolutionize the way gaming companies interact with their customers.

Key Statistics:

• Bettors’ average monthly live betting spend in the US has skyrocketed by 87%, reaching $1,583.90.
• Average spend for pre-match betting is $846.20.
• Dedicated in-game bettors tend to spend more than those focusing on pre-match lines.
• 86% of bettors would decline receiving alerts and messages from gaming companies if they deemed those updates to be irrelevant to their tastes.

Related Articles:

• The Benefits of In-Game Betting
• How to Optimize Your Sportsbook’s In-Game Experience

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