Bet365 Expands Sports Betting Empire with $135 Million Denver Headquarters Purchase

The iGaming and sportsbook company established its Denver office in September 2024, a strategic move designed to accelerate its expansion across the US market. The iGaming and sportsbook company established its Denver office in September 2024, a strategic move designed to accelerate its expansion across the US market and bolster its growing influence in the competitive world of sports betting.

One Platte was sold for $135 million, marking a significant acquisition by Bet365 as it solidifies its position in the industry.

Bet365 Acquires One Platte in Denver for $135 Million

Last September, bet365 picked Denver as its United States headquarters, with its primary office being located at 1701 Platte Street. Known as One Platte, the UK-based iGaming and sports betting giant has since bought the workplace complex.

The Denver Business Journal reports that the London gaming operator recently agreed to purchase One Platte for $135 million. The seller of the nearly 249K-square-foot building is Shorenstein, a real estate investment group based in San Francisco.

Why Bet365 Chose Denver

Situated in downtown Denver along Interstate 25 on Platte Street, one of Denver’s most dynamic and vibrant commercial neighborhoods, the office structure is LEED and WIRED certified and nearly occupied. Along with office space, the building’s amenities include two retail shops, a fitness center with showers and locker rooms, a lobby area, and a multipurpose event center. Numerous restaurants and apartments are within walking distance, as is Commons Park.

Bet365’s US Business

Bet365 is among the most recognized bookmakers overseas. Stateside, the company has had a tougher go in securing market share and name recognition against sports betting leaders like FanDuel and DraftKings.

In continuing its focus on the budding US sports betting market, Denver lured bet365 with more than $14 million in tax credits over eight years. Bet365 has already brought hundreds of jobs to the Colorado capital since opening its One Platte office last fall. The company plans to have almost 1,000 employees in Denver in the coming years.

Expansion into US Sports Betting

Bet365 is a licensed sportsbook in 13 states — Arizona, Colorado, Illinois, Indiana, Iowa, Kentucky, Louisiana, New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee, and Virginia. The company also offers iGaming through the bet365 app in New Jersey and Pennsylvania.

Partnership with the Indiana Fever

Bet365 is set to become the WNBA team’s Official Sportsbook Sponsor for the 2025 season, marking a new partnership with the Indiana Fever. This deal allows Bet365 to offer fan-focused features that will be integrated across the Fever’s media and game day experience.

Key Facts About Bet365

• Bet365 is among the most recognized bookmakers overseas.
• The company has expanded its presence in the US market through its new office in Denver, Colorado.
• Bet365 offers iGaming and sports betting services in 13 states across the US.
• The company plans to have almost 1,000 employees in Denver by the end of the year.

Conclusion

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